{"id":63119,"date":"2022-05-17T07:45:33","date_gmt":"2022-05-17T07:45:33","guid":{"rendered":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/?p=63119"},"modified":"2022-05-17T07:45:33","modified_gmt":"2022-05-17T07:45:33","slug":"marketingove-projekty-jako-forma-skolni-praxe","status":"publish","type":"post","link":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/","title":{"rendered":"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe"},"content":{"rendered":"<p><strong>Kde jinde ne\u017e ve \u0161kole, by m\u011bla b\u00fdt z\u00e1bava spojen\u00e1 s tvo\u0159en\u00edm a u\u010den\u00edm? Od toho jsou projekty fiktivn\u00edch firem, na kter\u00fdch si studenti zkou\u0161ej\u00ed to, co se u\u010d\u00ed v hodin\u00e1ch ekonomie, marketingu <\/strong><strong>a managementu.<\/strong><\/p>\n<p>V prostor\u00e1ch St\u0159edn\u00ed \u0161koly ARCUS s.r.o. se koncem dubna ji\u017e tradi\u010dn\u011b konal zaj\u00edmav\u00fd veletrh smy\u0161len\u00fdch firem, kter\u00e9 reprezentovali studenti \u010dtvrt\u00e9ho ro\u010dn\u00edku oboru Cestovn\u00ed ruch. Celoro\u010dn\u00ed pr\u00e1ce v\u00a0podob\u011b realizace vlastn\u00edho podnikatelsk\u00e9ho pl\u00e1nu se z\u00faro\u010dila.<\/p>\n<p>R\u00e1no bylo ve znamen\u00ed p\u0159\u00edprav a sp\u011bchu. V\u0161ichni \u010dlenov\u00e9 projektov\u00fdch t\u00fdm\u016f se t\u011b\u0161ili, \u017ee brzy uv\u00edtaj\u00ed sv\u00e9 prvn\u00ed z\u00e1kazn\u00edky. Se zvon\u011bn\u00edm se do \u0161koly nahrnula masa student\u016f, kter\u00e1 rozv\u00ed\u0159ila celou budovu. M\u011bli mo\u017enost nav\u0161t\u00edvit fiktivn\u00ed kav\u00e1rnu Knihomol, kter\u00e1 sv\u00e9 z\u00e1kazn\u00edky l\u00e1kala v\u016fn\u00ed \u010derstv\u00e9 k\u00e1vy s mo\u017enost\u00ed odpo\u010dinku a nab\u00edzela zap\u016fj\u010den\u00ed zaj\u00edmav\u00fdch knih r\u016fzn\u00fdch \u017e\u00e1nr\u016f. Pro milovn\u00edky sladk\u00e9ho zde byla pek\u00e1rna U T\u0159\u00ed Boch\u00e1nk\u016f, kter\u00e1 pod\u00e1vala \u010derstv\u00e9 dort\u00edky a pe\u010divo. Posledn\u00ed firmou z oblasti gastronomie byli experti na dom\u00e1c\u00ed limon\u00e1dy z Come&amp;Drink, kte\u0159\u00ed nab\u00eddli neot\u0159elou kombinaci bor\u016fvkov\u00e9 limon\u00e1dy a tapioky.<\/p>\n<p>Krom\u011b k\u00e1vy a \u010derstv\u00fdch pochoutek provon\u011bly \u0161kolu tak\u00e9 parf\u00e9my z firmy Parfum de For\u00eat, jejich\u017e slo\u017een\u00ed bylo ze 100% p\u0159\u00edrodn\u00edch surovin. To ale nen\u00ed z daleka v\u0161echno. Ze \u0161koln\u00edch u\u010deben dok\u00e1zal t\u00fdm Multiplexu vytvo\u0159it kino s ob\u010derstven\u00edm a prom\u00edtac\u00edm s\u00e1lem. Obrovsk\u00fd z\u00e1jem jak u student\u016f, tak u profesorsk\u00e9ho sboru slavilo tetovac\u00ed studio Panda. S naprosto inovativn\u00edm n\u00e1padem ale p\u0159i\u0161li podnikatel\u00e9 z Office Box, kte\u0159\u00ed prezentovali automat na produkty z pap\u00edrnictv\u00ed. Na v\u00fdb\u011br byly se\u0161ity, kalkula\u010dky, tu\u017eky, gumy nebo pap\u00edry, kter\u00e9 vypadly z boxu po vhozen\u00ed mal\u00e9ho p\u0159\u00edsp\u011bvku. V\u0161ichni to zvl\u00e1dli opravdu perfektn\u011b. Studenti nejen nejvy\u0161\u0161\u00edho ro\u010dn\u00edku se v obdob\u00ed maturit skv\u011ble pobavili a uvolnili, ale p\u0159edev\u0161\u00edm spole\u010dn\u00fdmi silami a s trochou fantazie dok\u00e1zali vytvo\u0159it skv\u011bl\u00e9 podniky, kter\u00e9 by mohly usp\u011bt i na re\u00e1ln\u00e9m trhu.<\/p>\n<p><em>St\u0159edn\u00ed \u0161kola ARCUS, s.r.o.<\/em><\/p>\n<p style=\"text-align: right;\">Zve\u0159ejn\u011bno: 17. 5. 2022<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kde jinde ne\u017e ve \u0161kole, by m\u011bla b\u00fdt z\u00e1bava spojen\u00e1 s tvo\u0159en\u00edm a u\u010den\u00edm? Od toho jsou projekty fiktivn\u00edch firem, na kter\u00fdch si studenti zkou\u0161ej\u00ed to, co se u\u010d\u00ed v hodin\u00e1ch ekonomie, marketingu a managementu. V prostor\u00e1ch St\u0159edn\u00ed \u0161koly ARCUS s.r.o. se koncem dubna ji\u017e tradi\u010dn\u011b konal zaj\u00edmav\u00fd veletrh smy\u0161len\u00fdch firem, kter\u00e9 reprezentovali studenti \u010dtvrt\u00e9ho&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63119","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":[],"geo":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe - \u017divot na Praze 14<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe - \u017divot na Praze 14\" \/>\n<meta property=\"og:description\" content=\"Kde jinde ne\u017e ve \u0161kole, by m\u011bla b\u00fdt z\u00e1bava spojen\u00e1 s tvo\u0159en\u00edm a u\u010den\u00edm? Od toho jsou projekty fiktivn\u00edch firem, na kter\u00fdch si studenti zkou\u0161ej\u00ed to, co se u\u010d\u00ed v hodin\u00e1ch ekonomie, marketingu a managementu. V prostor\u00e1ch St\u0159edn\u00ed \u0161koly ARCUS s.r.o. se koncem dubna ji\u017e tradi\u010dn\u011b konal zaj\u00edmav\u00fd veletrh smy\u0161len\u00fdch firem, kter\u00e9 reprezentovali studenti \u010dtvrt\u00e9ho...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/\" \/>\n<meta property=\"og:site_name\" content=\"\u017divot na Praze 14\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T07:45:33+00:00\" \/>\n<meta name=\"author\" content=\"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/\"},\"author\":{\"name\":\"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14\",\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#\/schema\/person\/1474cc87232cf4e8fd1ceb216decb2ce\"},\"headline\":\"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe\",\"datePublished\":\"2022-05-17T07:45:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/\"},\"wordCount\":424,\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/\",\"url\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/\",\"name\":\"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe - \u017divot na Praze 14\",\"isPartOf\":{\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#website\"},\"datePublished\":\"2022-05-17T07:45:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#\/schema\/person\/1474cc87232cf4e8fd1ceb216decb2ce\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u017divot na Praze 14\",\"item\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#website\",\"url\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/\",\"name\":\"\u017divot na Praze 14\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#\/schema\/person\/1474cc87232cf4e8fd1ceb216decb2ce\",\"name\":\"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e51dd751c5fcbc2776e05ea4f0dca77132897c8db7e45d2d1d7d428fc20c00ef?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e51dd751c5fcbc2776e05ea4f0dca77132897c8db7e45d2d1d7d428fc20c00ef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e51dd751c5fcbc2776e05ea4f0dca77132897c8db7e45d2d1d7d428fc20c00ef?s=96&d=mm&r=g\",\"caption\":\"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14\"},\"url\":\"https:\/\/www.praha14.cz\/zivot-na-praze-14\/author\/veronikaberna\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe - \u017divot na Praze 14","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/","og_locale":"cs_CZ","og_type":"article","og_title":"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe - \u017divot na Praze 14","og_description":"Kde jinde ne\u017e ve \u0161kole, by m\u011bla b\u00fdt z\u00e1bava spojen\u00e1 s tvo\u0159en\u00edm a u\u010den\u00edm? Od toho jsou projekty fiktivn\u00edch firem, na kter\u00fdch si studenti zkou\u0161ej\u00ed to, co se u\u010d\u00ed v hodin\u00e1ch ekonomie, marketingu a managementu. V prostor\u00e1ch St\u0159edn\u00ed \u0161koly ARCUS s.r.o. se koncem dubna ji\u017e tradi\u010dn\u011b konal zaj\u00edmav\u00fd veletrh smy\u0161len\u00fdch firem, kter\u00e9 reprezentovali studenti \u010dtvrt\u00e9ho...","og_url":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/","og_site_name":"\u017divot na Praze 14","article_published_time":"2022-05-17T07:45:33+00:00","author":"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14","twitter_card":"summary_large_image","twitter_misc":{"Written by":"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14","Est. reading time":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/#article","isPartOf":{"@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/"},"author":{"name":"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14","@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#\/schema\/person\/1474cc87232cf4e8fd1ceb216decb2ce"},"headline":"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe","datePublished":"2022-05-17T07:45:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/"},"wordCount":424,"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/","url":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/","name":"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe - \u017divot na Praze 14","isPartOf":{"@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#website"},"datePublished":"2022-05-17T07:45:33+00:00","author":{"@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#\/schema\/person\/1474cc87232cf4e8fd1ceb216decb2ce"},"breadcrumb":{"@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/marketingove-projekty-jako-forma-skolni-praxe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u017divot na Praze 14","item":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/"},{"@type":"ListItem","position":2,"name":"Marketingov\u00e9 projekty jako forma \u0161koln\u00ed praxe"}]},{"@type":"WebSite","@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#website","url":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/","name":"\u017divot na Praze 14","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/#\/schema\/person\/1474cc87232cf4e8fd1ceb216decb2ce","name":"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/e51dd751c5fcbc2776e05ea4f0dca77132897c8db7e45d2d1d7d428fc20c00ef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e51dd751c5fcbc2776e05ea4f0dca77132897c8db7e45d2d1d7d428fc20c00ef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e51dd751c5fcbc2776e05ea4f0dca77132897c8db7e45d2d1d7d428fc20c00ef?s=96&d=mm&r=g","caption":"M\u011bstsk\u00e1 \u010d\u00e1st Praha 14"},"url":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/author\/veronikaberna\/"}]}},"_links":{"self":[{"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/posts\/63119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/comments?post=63119"}],"version-history":[{"count":1,"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/posts\/63119\/revisions"}],"predecessor-version":[{"id":63121,"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/posts\/63119\/revisions\/63121"}],"wp:attachment":[{"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/media?parent=63119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/categories?post=63119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.praha14.cz\/zivot-na-praze-14\/wp-json\/wp\/v2\/tags?post=63119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}